CHALLENGE STAGES
Stage 1 — Product Reveal
Receive the assigned product and brainstorm its unique selling proposition.
Stage 2 — Create & Prepare
Script the storyline, dialogues, tagline, and comedic angles.
Stage 3 — Advertise
Perform the advertisement live on stage before the judges.
RULES AND REGULATIONS
- Product will be provided by the organizers.
- Limited preparation time will be given.
- Acting, comedy, storytelling, dialogues, slogans, and props are allowed.
- AI tools may be used for ideas, scripts, slogans, and voiceovers.
- Advertisement must be related to the given product and respectful.
- No assistance from other teams or outsiders.
SCORING AND EVALUATION
- Creativity and Product Promotion
- Entertainment value and Stage Presence
- Slogan / Tagline catchiness and Overall Impact